Menu

David Spence Growth Marketer / Designer / Musician

This page will cover a sample of what I have done over the years. 

Experience

ServiceCentral

I am currently the Head of Marketing at ServiceCentral encompassing go-to-market strategy, partner relations, branding and design oversight, sales collateral creation, website maintenance, customer communications management, new product updates, sales promotions, social media management, SEO and SEM optimization, impactful ad creation, and trade show coordination. With unwavering dedication and a strategic mindset, I continuously contribute to the growth and success of our brand in the dynamic and competitive marketing landscape.

As the Head of SMB for ServiceCentral, my principal responsibility was ensuring the health of the SMB division. This involved leading cross-functional teams in achieving data driven business goals through guiding marketing strategy, market research, competitor analysis, product roadmaps, internal workflows, and sales enablement. I placed significant emphasis on maintaining a seamless customer journey, overseeing the SMB channel’s well-being, and handling customer success.

Neversets

Nerversets is a passion project I started with a group of talented friends, driven by our shared desire to help businesses thrive. Our approach begins with in-depth research on our clients and their competitors to identify the most effective design and branding strategies that will make our clients stand out and resonate with their target audience. We then specialize in crafting web and brand designs tailored to meet each business’s unique needs.
Overview
Brand Guides

Trip Advisor

Traveling was a must with this job. My territory was Washington, Alaska, Oregon, and Victoria BC. 

Lift Off Advertising

Lift Off Advertising specialized in marketing vendors within the wedding industry. I innovated new sales tools and marketing techniques to increase sales objectives of products and services. Coordinated with company leaders to find the best solutions for positive outcomes. 

Creation Included:

– Sales Proficiency
– Workflow
– Social Media Presence
– SEO
– Marketing Strategy
– Product Marketing
– Marketing Automation
– Marketing Material Creation
– CRM Implementation

Encre Photography

Where to Begin...

Encre Photography was a passion company for 10 years. Starting with wedding photography, my style expanded to work within multiple industries from maternity to commercial, and everything in-between.

While I photographed internationally, I was voted as one of the top 3 photographers in Oklahoma several years in a row. 

My work was published in papers, websites, and magazines.

(One of my favorite wedding photos)

 

While running Encre Photography I quickly realized I needed to be able to do more than just take pictures. Creating websites, designing logos, making marketing material, training material and so much more was part of my daily job.

Over the next 10 years, I began to expand out of just Photoshop and onto the full creative suite. One of my certifications is in Adobe Creative Suite for Teams. Through learning all of these new software tools I started to develop creative material for other local businesses. Guiding other businesses to success is truly a joy of mine. 

My background with Encre Photography really encompassed the use of both creative and business tools together. Creating content then using it strategically with marketing and CRM software to draw in new clients and maintain ongoing business relations.

 

Notable Mentions

RepairQ

I was the Head of SMB at RepairQ

Working at RepairQ had me wearing multiple hats. Not only did I handle sales, I was the CRM admin, sales trainer, and videographer. 

Close rate was 31% of all web traffic and 84% of all created leads.

Zones

I worked alongside the Sales Enablement department to create a global content workflow that delivered all sales teams with current objectives, SPIFFs, new products, and partnerships. 

University Of Phoenix

I only worked here for a year but was in the top 10% of all enrollment advisors in the nation for performance.

Software

Currently used software

Adobe

Photoshop, Illustrator, XD, Premier Pro, InDesign, Lightroom, Audition

Microsoft

Word, Excel, PowerPoint, Sharepoint, Dynamics, OneNote, Outlook

Affinity

Designer, Publisher

Recommendations

Whetstone

Recently I began a start up media company, Whetstone, LLC. Through a mutual friend I was referred to David Spence as a resource for assisting us in creating our company logo and marketing materials. With nothing but our company name and color scheme, David created a variety of different sleek and industry-relevant logo designs for us to choose from and in less time than we'd allotted. I would definitely like to use him for additional projects moving forward.

Traci Nance - CEO

Recently I began a start up media company, Whetstone, LLC. Through a mutual friend I was referred to David Spence as a resource for assisting us in creating our company logo and marketing materials. With nothing but our company name and color scheme, David created a variety of different sleek and industry-relevant logo designs for us to choose from and in less time than we’d allotted. I would definitely like to use him for additional projects moving forward.

RepairQ

David is an incredibly intelligent, enjoyable, and dedicated member of the team at ServiceCentral. His drive and attention to detail when it comes to customer relationships is unmatched, and his personality provides a sense of comfort and encouragement to both team members and customers. His diverse skill set would make him a powerful asset for any organization looking for someone to lead a team and sales growth. 10/10

Jared - Marketing Coordinator

David is an incredibly intelligent, enjoyable, and dedicated member of the team at ServiceCentral. His drive and attention to detail when it comes to customer relationships is unmatched, and his personality provides a sense of comfort and encouragement to both team members and customers. His diverse skill set would make him a powerful asset for any organization looking for someone to lead a team and sales growth. 10/10

3D ED

After ten years 3DimensionED needed a new look. David learned about our brand and market before delivering a great new logo. Based on David's design, 3DimensionED is launching a new look and new website this year. I would highly recommend David to any organization.

Tim Parrish - CEO

After ten years 3DimensionED needed a new look. David learned about our brand and market before delivering a great new logo. Based on David’s design, 3DimensionED is launching a new look and new website this year. I would highly recommend David to any organization.

Your Company

You could be my next recommendation! Just fill out the form below to start this beautiful journey.

YOU!

You could be my next recommendation! Just fill out the form below to start this beautiful journey.

Contact Spence